The Role.

We’re looking for a London-based Senior Strategist with 5 years of experience to strengthen our strategic offering and help create brands with lasting relevance and measurable impact.

You're a curious, commercially minded thinker who understands the intersection of culture, business and creativity. You thrive on work that stretches your thinking and challenges convention, using insight to shape brands that resonate with people, drive meaningful growth and create lasting value for our clients.

Who we are.

We are a group of people who make beautiful, original brands that change the world for the better. We’re fuelled by creativity and reject convention. We are trusted by some of the world’s most interesting companies, including Hulu, Audible, Roli, ITV X, British Land, Formula 1, ESPN, Channel 4, Eurosport, Netflix and AC Milan. Brands that seek to be brave and challenge convention.

Our studio home is based in London (N1), and we come together at least 3 days a week to enjoy the space, collaborate and time together. Studio time and our wonderful surroundings are very important for creativity to thrive. Working together enables us to approach new ideas and inventions creatively and to enjoy the journey.

We partner with brands and in-house creative teams across the world from our London studio. We seek revolution rather than evolution and embrace change to remain fiercely original.

Great design is born of difference; we constantly seek new perspectives and identities to build our team. We’re a vibrant, eclectic, open group of people from Iran, Lagos, Venezuela and everywhere in between, which makes for a rich environment full of ideas.

What we believe.

DixonBaxi is a place of growth. A positive and diverse culture makes us all do great things. The creative studio atmosphere allows everyone to develop new skills, try new things and never settle. We are open-minded and constantly adapt to new ways of working or thinking. We foster access, opportunity and success for everyone.

We care about the team and are always looking for new ways to work and support each other. Our benefits are designed to support wellbeing, professional development and work–life balance. We encourage travel overseas to meet our clients and embrace the opportunity to do things together (like our trips to Copenhagen and Barcelona).

As for the fun stuff - we come together every Wednesday to celebrate projects, birthdays and workiversaries. There is the opportunity for each person to shout out thanks to other team members.

Who you are.

You're someone who drives real change for clients, shaping an ambitious vision that brings brands alive in culture while delivering tangible value to businesses. A creative and methodical strategic thinker who balances cultural and commercial insight. You'll be our clients' trusted guide and a leading figure within our projects, always looking for fresh ideas to bring our clients' brands to life across every touchpoint. A creative partner to our internal teams, a leading force behind our client projects and ensuring every brand we shape has a meaningful presence in the world.

What you do.

These are just some skills we would expect a Senior Strategist to have. We know brilliance comes in many forms, and our minds are always open.

• You deeply understand brand strategy, brand systems, positioning, and architecture, bringing strategic rigour and curiosity to every project.

• You have a foundational understanding of business strategies and models and a commercial eye for identifying growth opportunities for our clients and ourselves.

• You’re confident leading projects, delivering thorough research, analysis, brand positioning, and crafting creative propositions while ensuring strategic thinking remains clear from discovery through to delivery.

• You are well-versed in data and research, skilled at distilling complex client information while combining cultural observation, competitive analysis and unexpected sources of insight to uncover meaningful opportunities.

• You lead the development of brand messaging, value propositions and strategic narratives, ensuring they provide clear direction for creative teams and resonate with both audiences and business objectives.

• A master of the core subjects of brand strategy subject, with deep expertise in at least one or two areas such as brand positioning, architecture, portfolio strategy, or employer branding.

• You know how to commission and collaborate with external research partners and specialist experts, strengthening strategic thinking with fresh perspectives and robust evidence.

• You’re confident engaging with clients and leading workshops, interviews, and presentations that inspire and inform, building alignment and confidence throughout the process.

• A natural communicator, you're able to present your work with clarity and confidence, making complex ideas accessible and compelling.

• You build long-term, trust-based relationships with clients and identify opportunities for growth within their company.

• Your understanding of business and commercial needs allows you to pinpoint strategic opportunities that drive growth.

• Comfortable operating at a high level, you're equally confident leading client conversations, contributing to internal initiatives and supporting our growth team on new business opportunities.

• A true team player, you engage effectively with creatives and producers, fostering an environment of seamless collaboration.

• You're a trusted strategic partner to creative teams, providing clear direction, thoughtful challenge and constructive feedback that ensures strategy remains central throughout the creative process.

• As a key member of our project teams, you will report to our Head of Strategy. Collaboration is key, and you’ll work closely with other strategists, designers, copywriters and producers, contributing to a culture of shared learning and high-quality thinking.

• You’re a true innovator who knows world-class design is born from diversity, bringing curiosity, openness and a collaborative mindset to every challenge.

Check out the following links to get an understanding of our work and culture.

The DBWS2: https://www.dixonbaxi.com/thedixonbaxiway

Our work: https://dixonbaxi.com/

Our spirit: https://bebrave.dixonbaxi.com/

Our ethos: https://thedixonbaxiway.com/

Our team: https://www.creativelivesinprogress.com/article/dixonbaxi

FAQs

Salaries

Our salary brackets are not stated in our job ads. Often our job adverts are open to appeal to candidates at various levels, each level with its own salary brackets. We believe in the concept of ‘know your worth’ and have this discussion with all our initial short-listed candidates.

We regularly benchmark salaries against industry standards [with experts like Major Players, MKS, The DBA, Source and Benchpress] to ensure our compensation packages are competitive and fair. We are committed to transparency and fairness in our hiring process and discuss salary openly with candidates during the interview stage. This approach ensures everyone is evaluated on their merits and potential rather than on predetermined salary brackets. We embrace the concept of ‘know your worth’.

Feedback

We get many applicants for each role which is very much appreciated but unfortunately, it makes it challenging to provide feedback to every applicant. You will always receive an email response to show that we have received your application.

You will of course get written and/or verbal feedback if you make it to the interview stage but are not selected for the role.

Working location - London

We’ve embraced hybrid working and are pleased to offer our team the opportunity to work flexibly from home on Mondays and Fridays.

We come together in our studio 3 days a week, Tuesday, Wednesday and Thursday.

4.5

We introduced a 4.5 working week and continue to make this a big part of our culture. So, we finish every Friday after lunch.

Independent Experts [Freelance]

We regularly bring in experts, which is how we see our crucial freelancers, to assist us on specific projects. This is the perfect opportunity for us to collaborate with anyone based in or outside of the UK.